Crafting a Personal Mission Statement: Insights & Examples
Intro
Creating a mission statement may seem like an extra task on an already full plate, but it often represents the backbone of any effective strategy, whether personal or organizational. A mission statement doesn’t just describe what you or your organization does; it succinctly articulates the core reasons behind those actions. This clarity can drive decision-making and foster alignment among team members, ensuring everyone is on the same page.
When people reflect on their values and aspirations, they often find a clearer path forward. Think of a mission statement as a guiding star; it keeps you pointed in the right direction when you face challenges or uncertainties. Without it, one might drift aimlessly, much like a ship without a rudder.
In this article, we will explore how effective mission statements can be crafted, their components, and real-life examples that shed light on varied approaches. Whether you are a coach, an educator, or a leader, developing a personalized mission statement can empower you to not just act but to lead with intention.
Let’s embark on this journey to uncover the essence of impactful mission statements and how they can be stitched into the fabric of your existence.
Practical Applications of Coaching and AI
The integration of coaching and artificial intelligence is transforming how we understand mission statements. The latest advancements in AI tools serve as invaluable resources for coaches looking to refine their client’s mission statements. By assisting in gathering data and providing insights into patterns of behavior, AI can clarify not just what drives individuals, but also how those motivations align with broader organizational objectives.
Integrating AI Tools in Coaching Practices
In today’s fast-paced environment, coaches are tapping into AI capabilities to enhance their methodologies. For instance, using AI-driven platforms can guide clients through self-assessments that identify core values and goals. These insights allow for the development of mission statements that resonate genuinely with individuals and organizations alike.
Tools such as Mindset AI or Coaching Insights can provide analytics about team dynamics, enabling leaders to tailor their mission statements accordingly. Here's how to effectively integrate AI tools:
- Self-Assessment Tools: Identify personal strengths and values.
- Data Analytics: Understand team dynamics and gaps.
- Consistency Checks: AI can help ensure that messaging aligns across various platforms.
Case Studies Showcasing Transformative Coaching Outcomes
Several case studies exemplify how thoughtful integration of coaching and AI can drive powerful changes. One such case is a tech startup that leveraged AI analytics to redefine its mission statement, harmonizing team goals with market aspirations. As a result, clarity of purpose improved communication and boosted overall morale.
"A clear mission statement acts as the compass in an ever-evolving business landscape. It not only informs strategy but also inspires action."
Insights from Behavioral Science
A deeper dive into behavioral science reveals compelling insights about resilience and adaptability, two qualities critical to the development and sustainability of mission statements. Research in this domain can help educators and leaders craft statements that not only reflect current realities but are also adaptive to future challenges.
Latest Research on Resilience and Adaptability
Recent studies emphasize that mission statements should not be static. Rather, they should evolve based on personal experiences and external feedback. One relevant study published in the Journal of Behavioral Science indicates that adaptability in mission statements correlates with improved mental well-being and job satisfaction.
To promote resilience in mission crafting:
- Foster Open Communication: Encourage regular input from team members.
- Utilize Feedback Loops: Actively seek ways to refine and adapt the mission statement over time.
- Flexibility Matters: Be prepared to pivot when circumstances change.
Behavioral Techniques to Enhance Well-being and Productivity
Employing behavioral techniques can bolster both individual and organizational performance. Techniques such as mindfulness practices, emotional intelligence training, and peer coaching can support the mission’s integration into daily activities. Enhanced focus on well-being leads to a more cohesive understanding of mission statements, thereby improving productivity.
To leverage these behavioral insights:
- Workshops and Training: Conduct sessions focused on personal values and mission alignment.
- Regular Assessments: Use checklists to evaluate how well activities align with the mission statement.
- Peer Coaching: Encourage an environment where individuals support one another in mission-driven pursuits.
Understanding the Mission Statement
Crafting a mission statement is not just an exercise in wordplay; it’s a foundational element that can shape one’s trajectory in both personal and professional arenas. Understanding what a mission statement truly encompasses is paramount to harnessing its full potential. A clear and well-structured mission statement acts as a compass, guiding your actions and decisions in alignment with your core values and aspirations. Consider a ship navigating through changing tides; without a mission statement, it would drift aimlessly, leaving the crew uncertain about their destination.
Definition and Purpose
At its core, a mission statement articulates an individual’s or organization’s purpose—answering the essential questions of who you are, what you stand for, and where you are headed. It serves as a rallying cry, creating a coherent narrative that resonates with both internal stakeholders and the broader community. For instance, one might define their mission as the commitment to lifelong learning and sharing knowledge with others. The purpose of such a statement goes beyond mere declaration; it provides clarity, fostering both focus and motivation. Without a doubt, a robust mission statement can lead to better decision-making, as it lays out the parameters for what is acceptable action and what is not.
The Role of Mission Statements in Organizations
Organizations, just like individuals, benefit immensely from having a clearly defined mission statement. It acts as a cultural glue, binding people together by fostering shared values and collective objectives. You can imagine it like the thread in a tapestry that holds individual strands together, creating a unified design.
Moreover, a well-crafted mission statement can enhance employee engagement, giving team members a sense of purpose and belonging. When employees know their work contributes to a larger goal, they tend to perform better and work harmoniously. Take, for instance, the mission statements from renowned companies like Patagonia or Google. Their clear dedication to sustainability and innovation resonates throughout their organizational culture, driving everything from hiring practices to corporate social responsibility initiatives.
In summary, both individuals and organizations can greatly benefit from investing time and effort into understanding and crafting mission statements. They are not mere words on a page, but rather, they can fuel passion, influence decisions, and ultimately steer efforts toward a collective vision.
Importance of a Personal Mission Statement
Every journey needs a compass, and in personal and professional realms, a mission statement serves just that role. Imagine a life directed by aspirations, values, and a clear sense of purpose. A personal mission statement distills all that into a succinct guide. It’s not just a fluffy exercise—there's real significance wrapped up in the process.
Clarifying Personal Values
To really grasp your mission statement, you gotta get a strong hold on your values. It’s like knowing the lay of the land before setting off on a road trip. Personal values are the underlying principles that shape your life. They can be anything from integrity and service to innovation and family. When you articulate these values, it’s akin to shining a flashlight on what truly matters. You begin to see the big picture; clarifying your values means you’re laying a solid foundation.
For instance, if creativity is a core value, it would influence not just career choices but even how you spend your spare time. There's more clarity in decisions. Knowing your values can guide relationships, career paths, and even daily choices, making the complex a bit simpler.
Guiding Decision-Making and Actions
Life's a series of choices, some small and some monumental. A personal mission statement acts like an internal GPS, guiding these decisions. With a clear mission, you’re far less likely to veer off-course. Think of it this way: every time you face a decision—whether it’s a job offer or a relationship—you can refer back to your mission.
For example, let’s say your mission centers around empowering others and fostering growth. When faced with a job that doesn’t align with that, the decision becomes straightforward. Your mission becomes the lens through which you assess any opportunity. Whether it's about taking a new role, committing to a project, or even choosing friends, you’ll be more likely to make choices that resonate with your inner self, leading to a more cohesive life.
Building Accountability and Focus
Let’s be real—navigating life is complex. A well-crafted personal mission statement not only keeps you accountable but also hones your focus. By having a statement that articulates your aims, you set a benchmark. It’s like having a mirror that reflects your intentions back to you.
This means if you find yourself procrastinating or distracted by shiny objects, you can look back at that mission and reassess. It helps you call your own bluff. When it’s written down and out there in the world, you’re less likely to stray.
Components of a Strong Mission Statement
When it comes to crafting an effective mission statement, understanding its components is crucial. A strong mission statement acts as a beacon, guiding both personal and organizational endeavors. Without clear components, a mission statement can lack the depth and focus needed to resonate with its audience and truly reflect the underlying goals.
A well-rounded mission statement should encompass several key elements, each of which plays a significant role:
Core Values
Core values serve as the foundation upon which the mission statement is built. They encapsulate what matters most to an individual or an organization. Identifying these values is the first step because they influence every decision made thereafter. Values such as integrity, innovation, or empathy provide a lens through which actions and goals can be viewed. For instance, if integrity is a core value, it should reflect in all dealings, from how clients are treated to how internal policies are crafted. Practicing these values can create a culture of trust and loyalty, fostering deeper connections with colleagues and clients alike.
Vision for the Future
A mission statement should clearly articulate a vision for the future. This aspect is about dreaming big and having a picture of what success looks like. The vision doesn’t just delineate what one hopes to achieve; it paints a vivid picture that can inspire and rally others towards a common goal. For example, if an educator’s mission statement emphasizes the empowerment of students to think critically, it sets a clear trajectory, motivating both the teacher and students. Clearly communicating this vision allows others to understand the bigger picture and encourages them to be part of the journey.
Target Audience and Stakeholders
Every mission statement should identify its target audience and stakeholders. This defines who the mission is meant to serve or impact. Is the mission directed at students, clients, or perhaps community members? Understanding the audience helps tailor the mission specifically to their needs and expectations. For example, a leader in the non-profit sector may create a mission statement that considers the struggles faced by underprivileged communities, ensuring that those insights shape initiatives and programs. When a mission aligns with the needs of its audience, engagement and effectiveness soar.
Unique Value Proposition
Finally, it’s essential to communicate a unique value proposition in the mission statement. This is essentially what sets one apart from the rest. Highlighting this can illustrate why individuals or organizations are worth following or supporting. For instance, if a small business emphasizes sustainable practices within its mission, it differentiates itself from competitors. The unique value proposition serves as a magnet for like-minded individuals, cultivating a community around shared beliefs and goals.
"The best mission statements define a path towards something greater, not just as a goal, but as a journey to be embraced."
Overall, recognizing and thoughtfully integrating these components can significantly improve the clarity and effectiveness of a mission statement. Through identifying core values, envisioning the future, understanding the audience, and crafting a unique value proposition, a well-constructed mission statement can inspire and guide actions, ensuring that the journey is aligned with intrinsic principles and aspirations.
Steps to Crafting Your Mission Statement
Creating a mission statement is like laying down the first stone of a sturdy building; it shapes the direction and purpose behind your actions. In the quest to craft your own mission statement, it’s crucial to understand the integral steps involved in this process. From self-reflection to seeking input from others, each step contributes to a well-formed foundation that can guide your personal and professional journey.
A well-crafted mission statement not only serves as a north star for decision-making but also fosters a sense of accountability and clarity. It’s this clarity that helps you make informed choices in both personal and professional contexts, allowing you to respond to challenges with conviction rather than confusion.
Self-Reflection and Assessment
Self-reflection is a crucial first step when crafting your mission statement. It’s more than just a pleasant daydream; it’s digging deep into what truly matters to you. Consider what's at the heart of your aspirations and dreams. Ask yourself probing questions like:
- What motivates me?
- What are my core values?
- What kind of impact do I want to create in the world?
It can be helpful to set aside some quiet time to ponder these questions. People often don't realize how much noise from daily life can cloud their understanding of what they genuinely desire. Journaling can be a powerful tool in this stage. By writing down thoughts and feelings, you often clarify what genuinely resonates.
Articulating Your Values and Beliefs
Once you've spent time in self-reflection, the next step is articulating your values and beliefs. Values are the guardrails that keep your life on track. Are honesty, creativity, or service important to you? Write them down and think about how these values should influence your mission.
In this process, it's beneficial to not overly complicate things. The clearer you are in stating your beliefs, the more powerful your mission statement will be. Don't hesitate to prioritize your values. For example, if community building is central to your identity, make it a focal point in your mission statement.
Drafting the Statement
After you're clear on your values, it’s time to put pen to paper—drafting the statement. This can be very daunting as putting your core beliefs into words is no small task. Keep it simple, yet impactful. A strong mission statement typically communicates:
- Who you are
- What you stand for
- The impact you wish to make
For instance, if you're committed to fostering adult education, you could draft something like: "I aim to empower individuals through accessible learning experiences that inspire growth and connection.
Examples of Effective Personal Mission Statements
Crafting a personal mission statement is a pivotal undertakin for many individuals looking to navigate their lives with a clearer sense of direction. Examples of effective mission statements serve as powerful illustrations of how core values and goals can be transformed into a concise declaration of purpose. Not only do these statements channel a person’s aspirations, they also articulate a framework within which decisions can be made.
When diving into personal mission statements, consider a few essential elements that make them resonate:
- Clarity: A great mission statement is clear and concise, telling others exactly what you stand for.
- Authenticity: You must stand in your truth; statements that reflect genuine values resonate most deeply.
- Motivational Purpose: Beyond just a mission, it should inspire and motivate both the individual and those who read it.
These elements guarantee that the statements remain not just a collection of fancy words but a real reflection of one’s identity and intentions.
"The only limit to our realization of tomorrow will be our doubts of today."
— Franklin D. Roosevelt
Case Study: Successful Entrepreneurs
Successful entrepreneurs often have personal mission statements that focus on innovation and societal impact. For instance, look to someone like Elon Musk. His mission statement can be summarized as a commitment to creating sustainable energy solutions and revolutionizing transportation. This statement does not just highlight his business pursuits; it frames his entire approach to life and work.
An effective personal mission statement for an entrepreneur might read:
"To leverage technology creatively and sustainably, making it accessible and enriching lives worldwide."
Such a statement encapsulates broader ambitions while grounding them in the desire for social responsibility and accessibility. It reflects both personal and collective growth, ultimately motivating the entrepreneur to engage in activities that align with this vision.
Case Study: Educators in Their Field
For educators, a personal mission statement often centers around the joy of learning and the importance of shaping young minds. Consider the mission statement of an inspiring teacher:
"To cultivate a passion for lifelong learning in students, inspiring them to explore their full potential and embrace challenges with creativity and resilience."
This approach doesn’t solely emphasize academic results but places equal importance on personal growth and resilience, which are essential for navigating today’s world. An educator’s mission statement has the power to motivate not just the instructor but also their students, fostering an environment rich in potential.
Case Study: Leaders in Non-Profits
When it comes to leaders in non-profit organizations, the mission statement typically reflects the core values of altruism and community service. These leaders might anchor their commitments in a powerful statement like:
"To empower underprivileged communities through education, advocacy, and sustainable solutions, fostering an inclusive society where everyone thrives."
This mission goes beyond just their organization; it speaks to their vision for societal change. Such a statement aligns personal goals with the greater good, illustrating how personal values can translate into impactful actions.
In each example, the personal mission statement plays a crucial role in maintaining focus, offering guidance, and inspiring action, not only for the individual but also for those around them, enriching the communities they serve.
Enhancing Organizational Culture through Mission Statements
The concept of nurturing an organizational culture through mission statements merits attention in any professional landscape. A well-articulated mission statement serves as a beacon, guiding teams toward shared objectives and values. It's akin to setting a compass before embarking on a journey; without it, you might drift aimlessly.
One distinct advantage of having a clear mission statement is that it aligns individual aspirations with the organization’s goals. When employees understand how their personal values resonate with broader objectives, it fosters a sense of belonging. Think of it as a dance; when everyone knows the steps, the performance becomes harmonious.
Here are a few considerations when it comes to using mission statements to improve culture:
- Clarity of Purpose: A mission statement provides clarity, directing all efforts toward a common goal. Employees aren't left second-guessing their efforts.
- Unity in Diversity: In diverse workplaces, a mission statement promotes inclusivity by providing a common foundation. It eases tensions and encourages collaboration by reminding everyone of the shared vision.
- Attracting Talent: An organization with a strong, compelling mission tends to attract like-minded individuals. This creates a more cohesive work environment where people are more likely to be engaged and committed.
“Culture eats strategy for breakfast.”
– Peter Drucker
This quotes underscores how fundamental a mission statement can be in shaping culture.
Successful organizations often share characteristics that stem from their mission statements. For instance, an esteemed educational institution might emphasize a commitment to innovative teaching methods. This dedication permeates every level of the organization, driving continuous improvement and enhancing employee satisfaction.
Aligning Organizational Goals with Personal Statements
Mission statements take on a new dimension when they align with personal values. When an employee’s personal mission resonates with that of the organization, a remarkable synergy occurs. Consider a case where a nonprofit organization emphasizes community service and personal growth. An employee who prioritizes altruism will find fulfillment in their role, fueling their motivation and productivity.
The alignment of these goals leads to a harmonious working environment. Individuals are more likely to innovate and take calculated risks when they believe that their personal values are supported. This results in a motivated workforce that strives toward common goals, creating a cascading effect of positive outcomes throughout the organization.
Fostering Employee Engagement and Motivation
An effectively crafted mission statement ignites employee engagement and motivation. Employees who are aware of and connect with the mission are more likely to be active participants in their work. An engaged workforce often exhibits lower turnover rates, higher job satisfaction, and improved productivity.
Several methods can be utilized to enhance engagement through the mission statement:
- Regular Reinforcement: Continuously communicate the mission statement through meetings, newsletters, and training. This keeps it fresh in the minds of employees.
- Participation in the Crafting: Involve employees in the mission statement development process, ensuring it reflects a collective vision. This not only allows for diverse perspectives but also fosters a sense of ownership.
- Recognition Programs: Acknowledge individuals and teams who exemplify the mission in their work. Recognition reinforces desired behavior and motivates others to align with the mission.
In summary, enhancing organizational culture through mission statements is not merely about crafting thoughtful words. It's about weaving those principles into the very fabric of the workplace, creating an atmosphere where engagement thrives, and goals are pursued collectively.
Common Pitfalls When Creating Mission Statements
Crafting an effective mission statement is not just about putting words on paper; it’s about accurately reflecting who you are and what you aspire to achieve. However, many individuals and organizations stumble into common pitfalls that dilute the impact of their mission statements. Understanding these pitfalls is crucial, as they can lead to confusion, disengagement, and ultimately a failure to fulfill the intended purpose of the mission statement. By avoiding these missteps, you can ensure that your mission statement resonates with clarity and conviction.
Lack of Clarity
One of the most glaring errors made when drafting a mission statement is a lack of clarity. A mission statement that is muddled or ambiguous doesn’t serve its purpose. Imagine a leader attempting to inspire a team with a mission statement that resembles a riddle. If it doesn’t communicate the essence of the organization or individual clearly, it fails to guide or motivate.
A simple test for clarity is to ask: "Can someone outside of my field understand this?" If the answer is no, you may need to revisit your wording. Using straightforward language helps ensure that everyone—employees, stakeholders, and clients—grasp the message without needing a decoder ring. Here are a few tips to enhance clarity:
- Avoid jargon or technical terms that may confuse non-experts.
- Keep the statement concise; aim for one or two sentences.
- Use concrete examples to contextualize your objectives.
Overly Complex Language
Linked to clarity, the use of overly complex language can also obscure the intent behind your mission statement. Just because you can use verbose vocabulary doesn’t mean you should. When mission statements sprout into long-winded paragraphs filled with abstract concepts or intricate phrases, they lose their potency. High-minded language might impress a few, but most will likely zone out.
Instead, lean toward simplicity. Write your statement in a way that would make sense to a diverse audience. Think of it as explaining your work to a friend over coffee—if they can’t understand your mission in a casual conversation, then it’s time to simplify. Here are a few recommendations:
- Use short, clear wording that resonates.
- Avoid adjectives that could complicate the meaning.
- Break down complicated ideas into digestible parts.
Neglecting the Audience
Lastly, one of the most detrimental mistakes is neglecting the audience for whom the mission statement is intended. A mission statement should not only reflect personal values or organizational goals but also resonate with the audience it aims to engage. Whether employees, customers, or community members, understanding their perspectives and motivations is essential to crafting a mission that speaks to them.
Failing to consider the target audience can result in a disconnect between what the mission statement proclaims and what people actually perceive. A mission centered solely on internal values may not inspire external stakeholders or may leave them feeling alienated. To ensure your mission statement lands well:
- Conduct surveys or focus groups to gather insights from your audience.
- Tailor your message based on the interests and needs of your stakeholders.
- Consider how the mission relates to the broader community or industry.
"Crafting a mission statement that lacks clarity, complex language, or audience alignment is like setting sail without a compass—you're bound to drift and lose your direction."
Identifying and circumventing these common pitfalls can significantly enhance the effectiveness of your mission statement. Keep in mind that a strong mission statement should serve as a guiding star, directing your actions and decisions while resonating deeply with those it impacts.
Revisiting and Revising Your Mission Statement
Having a personal mission statement is like setting a ship's course; however, just as a captain checks the map and adjusts their route regularly, you too should revisit your mission statement. It's not a one-and-done deal; it evolves with you. The importance of this kind of regular reassessment cannot be overstated. Your life experiences, shifts in priorities, or new understanding of yourself might signal it's time for a change. Revising your mission statement ensures it remains a true reflection of who you are and what you aspire to accomplish.
The Importance of Regular Assessment
Every few years—or even annually— making a habit of revisiting your mission statement can be invaluable. Life can throw curveballs, and your goals may shift. Regular assessment helps you keep your personal values front and center.
- Self-Reflection: Taking time out for introspection can unveil hidden desires or values you’ve acquired.
- Adaptation: If you reach certain milestones, it might be necessary to reassess your objectives.
- Dialogue with Others: Engaging in discussions with close friends or mentors can encourage perspectives you hadn't considered.
For instance, let’s say you initially crafted a mission statement focused on career advancement. After a major life event, your priorities might shift towards work-life balance or pursuing a passion. Revisiting your mission lets you adapt your strategies accordingly.
"A wise man adapts himself to circumstances, as water shapes itself to the vessel that contains it." – Anonymous
Adapting to Changing Circumstances
The phrase "the only constant is change" rings particularly true in personal and professional lives. As new challenges arise—perhaps a career change, health issues, or even evolving relationships—your mission statement should pulse in time with those changes. Here are some key considerations for adapting your mission:
- Look for Patterns: Take a hard look at what you've accomplished and the obstacles you've faced. Are there recurring themes?
- Embrace New Opportunities: Sometimes, changes unveil doors you never knew existed. These can align perfectly with your values.
- Set New Goals: Once you've analyzed your life’s current state, updating your mission statement can set a clear path forward.
Reflecting on these factors can help crystalize the essence of your updated mission statement, ensuring that it speaks not just to who you were, but to who you aspire to be. While revisiting and revising might seem like a chore, it opens doors to new possibilities and insights, ultimately making your mission statement a powerful compass in navigating life's journey.
Culmination: The Power of a Well-Crafted Mission Statement
When you think about the threads that weave through both personal and professional life, a well-crafted mission statement stands out as a crucial element. It serves as a compass, pointing individuals in the right direction while also aligning their actions with their core values and goals. This article has highlighted how a personal mission statement is not merely a set of lofty words but a practical guide that can shape our aspirations and decisions.
Crafting such a statement crystallizes what one stands for, enhancing self-awareness and focus. It lays down a strategy for navigating the complexities of modern life, helping to avoid distractions and unnecessary pitfalls. Imagine a ship on a vast ocean; without a charted course, it might drift aimlessly. The mission statement acts like that chart, providing clarity and guidance amidst life's waves.
By leveraging insights into both personal development and organizational culture, a mission statement fosters a cohesive understanding of one's purpose. For coaches, educators, HR managers, leaders, and executives, it serves as a foundation for inspiring others and creating aligned teams. The rewards of this venture are tremendous: enhanced accountability, boosted morale, and a reinforced sense of community.
"A mission statement is not just a document; it is a living mantra that breathes life into one's existence."
Reflecting on the various aspects discussed throughout this article, it is clear that mission statements have far-reaching implications both personally and organizationally. The benefits go beyond simply having a statement on paper; they extend into a more profound transformation of mindset and behavior.
Summarizing Key Takeaways
- Clarity and Insight: A well-articulated mission statement clarifies individual and organizational goals, leading to better decision-making.
- Focus and Direction: It serves as a guiding principle that helps avoid distractions and keeps you aligned with your core purpose.
- Accountability and Responsibility: With a clear mission, you foster a culture of accountability, ensuring that everyone remains aligned with the shared goals.
- Transformative Impact: The act of revisiting and refining your mission statement can lead to significant personal growth, propelling you forward in your endeavors.
Encouraging Personal Reflection and Growth
Creating a personal mission statement is not a one-time task; it’s an ongoing process worthy of contemplation and periodic re-evaluation. Engaging in personal reflection often unveils fresh insights and hidden values that might not have been considered earlier. Take a moment to ask yourself:
- What do I value most in life?
- How do I want to contribute to the world?
- What legacy do I wish to leave?
Reflecting on these questions not only enriches your mission statement but also fosters self-discovery, ultimately leading to personal growth. As circumstances evolve—whether through career changes, new relationships, or shifting priorities—so too should your mission.
Encourage yourself to reflect regularly, revisiting your mission statement as your life unfolds. This adaptability allows for a mission statement to grow with you, remaining relevant and impactful. After all, life's journey is seldom linear; a flexible approach helps ensure your mission statement continues to serve its purpose throughout your evolving narrative.
By embedding the practice of reflection into your routine, you promote a growth mindset that benefits not just you, but also those around you. In essence, the journey of crafting and revising a mission statement is as valuable as the statement itself.
